About Us

John is a Sales Productivity Expert, Business Strategist and Entrepreneur with four decades of executive coaching, speaking, and most importantly in-the-trenches sales experience.

John’s plan is radically different. Unlike many sales coaches, John explains exactly what to say and how to say it, what to do and how to do it, and when to walk away. John is often referred to as the Sales Guru for his coaching skills that brings out the best in people and is known for his practical, street-savvy style. John’s fusion of real-life stories and his sales training techniques connect with his audience at an professional and individual level with great results. John has been named as one of the top 100 Productivity Experts to follow on Twitter worldwide.

John is an energetic presenter whose expertise on sales, sales management and professional development is world renowned.  He’s continually setting the standards of excellence while expanding his experience in sales and sales management. He’s a sales training leader without peers. His take-aways are real-world and on the money! John gives his audiences tips, tools and techniques they can implement immediately to make money. John will help you achieve your personal and professional goals fast and easily.

John has consulted for more than 1,000 clients and addressed more than 30,000 people in 10,000 talks and seminars throughout the US and worldwide. As a Keynote speaker and seminar leader, he speaks to corporate and public audiences including the executives and staff of many of America’s largest corporations. His engaging talks and seminars on Sales, Sales Leadership and Business Strategy bring about immediate changes and long-term results.
John is the the author of Real World Strategies that Work, Creating a Productive Selling Zone® and Sell Bigger Deals Faster which have been shared with folks from around the globe.
As one of the most prominent and influential Sales Productivity voices John works with the best and the brightest. He leverages his network of Presidents, CEOs and Business Owners who act as advisors on such topics as market conditions, industry trends and predictions for the future.

John made the cut for the Professional Golf Association tour straight out of college. After the PGA he began his sales career, carrying a bag in 1979, He assented to VP of Sales quickly at TRW (now Experian) and has worked as a sales leaders ever since. He started his Nashville based consulting firm, Boyens Group® in 1998.

Recently John has been named executive-in-residence in the Jennings A. Jones College of Business at Middle Tennessee State University.

Customers worldwide trust the Boyens Group® to help them:

  • Increase the productivity of their sales, service and marketing teams
  • Improve the effectiveness of their management team
  • Optimize their business strategy
  • They provide custom-design programs (speaking, training, consulting and coaching) based upon the unique needs of their customers, the markets that they serve and their budgets.

The Boyens Group® enjoys a track record of documented successes including:

  • Helping their customers sell bigger deals faster
  • Improve the size/quality of their pipelines
  • Increase the number of salespeople at or above plan
  • Grow market share

The Boyens Group® has a network of Associates throughout the US who earn their living managing sales organizations, implementing sales processes as well as training and consulting.

In addition, the Boyens Group® leverages its relationships with a select group of Presidents, CEOs, Vice Presidents of Sales and Marketing and Business Owners who act as advisors on such topics as market conditions, industry trends and predictions for the future.

Extremely Effective

Executive-in-residence named for MTSU Business College

The Daily News Journal       2:08 p.m. CDT May 8, 2015

MURFREESBORO – Bringing a wealth of sales, management and training experience with him, John Boyens has been named executive-in-residence in the Jennings A. Jones College of Business at Middle Tennessee State University, according to a release from the university.

Boyens is co-founder and president of the Boyens Group, a Nashville-based sales and management training and consulting firm. His designation is effective immediately and will continue through the 2015-2016 academic year, said David Urban, dean of the Jones College.

“John Boyens is a world-class sales productivity expert, business strategist and entrepreneur,” Urban said in the release. “He is in high demand as a speaker, facilitator, business consultant and coach. His concepts and methods lead to significant tangible results. He will provide our students with many important practical lessons about business success.”

Before co-founding the Boyens Group, Boyens spent 22 years in corporate America as a senior executive for several Fortune 1000 companies. He led national sales, service and marketing organizations to consistently increase sales productivity, improve market share, accelerate revenue performance and deliver bottom-line profit results.

Boyens’ role at MTSU as executive-in-residence is to provide professional development presentations, curriculum advice and other input to enhance the educational programs in the Jones College. During the 2014-2015 academic year, Boyens has delivered several customized seminars to graduate business students in the Jones College that received excellent reviews, Urban said.

“I am honored to be associated with the Jones College of Business at MTSU,” Boyens said in the release. “The fact that over 18,000 of the 21,000-plus living alumni live and work in the Middle Tennessee area is a testament to the impact the Jones College of Business has had on the community and the area. They are truly preparing tomorrow’s business leaders today.”

Under Boyens’ direction, the Boyens Group has specialized in custom-designing all of its training, consulting, or coaching programs based upon the unique needs of its customers, the markets that they serve and their budgets, the release stated. He has addressed thousands of business and franchise executives as well as sales and marketing specialists.

Boyens has also interviewed and coached more than 30,000 salespeople, sales leaders and business executives from a variety of industries worldwide, the release stated. He has translated this experience into two books: “Real World Sales Strategies that Work” and “Creating a Productive Selling Zone.” He has also created 15 audio CDs, including “Techniques of World Class Sellers,” “Proven Prospecting Techniques” and “Outsmart Your Competition.”

Boyens is a graduate of North Central College in Illinois and is an active member of the National Speakers Association, the American Society for Training and Development, the International Speakers Network and Sales and Marketing Executives International.


We valued our customers and appreciate the great testimonials they provide. Word of mouth is the best referral you can get. We generate almost all of our work through referrals/recommendations from satisfied customers. To help you to decide if the Boyens Group® is right for you please visit our testimonial page. If you would like to speak directly to one of our clients, please let us know and we’ll provide their contact information.


We strive for the greater good of the Nashville area by donating, educating and connecting people/companies. Join us by connecting and working with these local businesses/organizations. Let’s keep Nashville strong.

Contact Us

Thank you for your interest in the Boyens Group®. We look forward to partnering with you on your next sales productivity initiative. Contact us today for your free offer!