Sales Success

Secrets to Address Your Sales Challenges

Management Essentials

Keys to Managing Today’s Salespeople

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Make more Money!

Retain and Cross-Sell Existing Customers

Sell Products/Services at Full Market Value

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Improve Sales Productivity!

Increase Size/Quality of Pipeline

Motivate/Retain a High Performing Team

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Beat your Competition!

Expand your Brand

Grow Market Share

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Featured Post

*As Featured on Forbes* – Sell to Different Buyers Differently


I don’t think I would get much pushback for making the following comments:

• Men buy differently than women.

• Millennials buy differently than baby boomers.

• The middle class buys differently than the upper class.

• Online buyers buy differently than in-store customers.

• Ego-based buyers buy differently than price-sensitive buyers.

Close more deals/Make more money!

The Boyens Group® offers a variety of blended learning solutions for salespeople, sales leaders and business owners including instructor-led Webinars, half-day seminars as well as one-day workshops.  Our programs are extremely interactive and entertaining.  Our tools are easy to learn and implement.  In addition we offer books (paperback and eBooks), CDs and MP3 downloads.  Check out our Product Page to learn more.

Jason Ford says he Loves the "Sell Bigger Deals Faster" Sales Workshop and that John's sales training Drastically improved Sales Numbers!

Impress the Heck Out of Your Boss Audio Series

Become a Sales Rock Star and impress your boss and co-workers by quickly establishing a solid pipeline of leads, and closing more deals.

Our Impress the Heck Out of Your Boss Audio Series gives you best practices, tools and templates that you can implement right away to achieve your goals.



Tara MacDougall

President; Rutherford Cable

We received so much positive feedback about your presentation I wanted to share the following with you… 86% of survey respondents rated your presentation at the highest bracket of “Exceeds Expectations!” As you can tell, you definitely left a positive impression on our membership. You challenged our members to think differently and provided them with practical tools that energized them!

Dave Gore

Director Of Sales; Orkin Pest Control

As an operations company providing sales leadership that is engaging to a group with a wide range of sales aptitude is challenging. You delivered this flawlessly. Your style of getting the room engaged is impressive. Originally we had comments that this session looked to be too long on the agenda, after you finished the comments where why can’t we give John another segment of the meeting. The old phrase of leaving them wanting more truly applies.

Jennifer Campbell

Director, Professional Development; Global Member Partnerships

Our sincere thanks for another outstanding presentation to our members at Virtuoso Travel Week Global in Las Vegas. At a meeting with over 5,000 attendees, it is hard to curate content that appeals to the diversity, but you successfully delivered! It was a pleasure to work with you and I look forward to staying in touch.

We are excited to announce our new eLearning offering, Boyens University. This 16-module eLearning program is SCORM compliant and can be accessed anywhere, anytime and on any device. If you want to make more money, close more business, build the size and quality of your pipeline and shorten your sales cycle we can help